Advertising Tips

Keep Current - By updating your banners or text links regularly you keep your ads fresh and relevant. Take advantage of seasonal changes and special holidays. Different style ads may help you reach customers who previous campaigns did not appeal to. Larger campaigns are encouraged to have a variety of ads to run simultaneously to broaden their appeal.

Be Honest - insure your ads and your text accurately reflect what your company has to offer. Customers who arrive on your site and feel they have been misled are extremely unlikely to stay around long. Honest advertising attracts people who are the most likely to become valued customers.

Appearance Isn't Everything... but it does count for a lot. - Visitors to your site want to feel that they are visiting professionals. Take the time to get feedback from customers and associates that you trust on the appearance and content of your site. The rewards will be significant.